At every party I went to over the holidays, at last one person who currently uses a PC told me that they planned on getting a Mac!

I’ve been the lonley
Mac wonk for years - vainly trying to explain why something better was
better than, well, the crap that people kept buying. I’d just about
given up explaining about compatibility, software selection and ease of
use. It was so disheartening when they ignored me, got a Dell and then
complained about viruses and blown-up drives. Or they didn’t complain.
They just acted like everything was working just fine and that having
to reformat their drives or install a teetering stack of anti-virus
software and patches was normal.

But something has changed!
They’re getting the message. The main reasons are first; the fact that
Macs now have Intel chips and second; the “I’m a Mac” TV commercials.

For some reason people equate Intel chips
with compatibility. I don’t know how many have said “Now that Mac can
run Office I want to get one.” It just makes me want to scream! But at
least the tide has turned. Like the Democrats, the fight is now for the
good guys to lose. Both Apple and the left-hand side of American
politics have blown it before. Perhaps a few lessons have been learned.

Macs at highest point ever on consumer ‘intent to purchase’ index

imageConsumer personal computer purchase intent is at the highest
level since July, according to a monthly index tracked by Investor’s
Business Daily, and one of the big beneficiaries in the next six month
will be Apple.

As reported by InformationWeek, the IBD/TIPP Home
Computer Purchase Outlook index, which uses a 0-100 scoring system to
measure buyer intent, jumped 17 percent to 23 in December from
November. Only July’s 23.4 had a higher mark in the last three years,
Investor’s Business Daily said.

An associated random telephone
poll of over 1,000 Americans said that 27 percent were planning to buy
a new home computer in the next six months. That was up from November’s
22 percent. Although Dell (at 43 percent) and Hewlett-Packard (13
percent) were voted the top-two brands among likely buyers in December,
Apple’s 12 percent was the highest since IBD began tracking it in
mid-2003, notes InformationWeek. On notebooks only, Apple tied HP at 15
percent; Dell remained the top draw there as well, accounting for 47
percent of the votes.

LINK

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